BEHIND THE BRAND

Hi, my name's Jude, the dreamer behind Lime Surfwear. My journey started with a simple love for the ocean and a burning desire to capture its essence in the form of unique, stylish, and performance driven Surfwear.
VISION
It's not just a brand; It's building a crew of beach loving and surf seeking people who understand the thrill of catching the perfect wave or even just sitting and watching the amazing ocean. I dream to promote a quieter, more present lifestyle where we can experience and enjoy the amazing natural beauty around us.
WHERE I LIVE
I have grown up in Perth, Western Australia. I have grown up enjoying a relaxed, outdoor, active lifestyle. I have had the enjoyment of many trips exploring and experiencing WA from Exmouth, Kalbarri and Coral Bay in our North to the South West (Busselton, Dunsborough, Yallingup, Gracetown) to the Great Southern (Bremer Bay, Esperance). WA is stunning and always changing which gives me the opportunity to enjoy many different seasonal adventures.
ABOUT ME
From boating and surfing, dirt bike riding and 4WDing, wakeboarding and skateboarding, soccer and basketball, if there's something active on offer, I'm keen as!
I'm 18 years old and currently studying Marketing and Management at Curtin University whilst working part-time at a Marketing Company doing logistics and operational management so Lime is my side-passion which I hope to grow in time.
Most of my adventures are shared with my girlfriend and dog and sometimes my mates and my sister do some modelling for my products.
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